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We're looking forward to hittin' the open road with ya. We look forward to partnering with you and promise there'll be no backseat driving from our end.

Onyxx

A golf tech company reinventing the game, and their branding. Foouuuur!

Challenge:

Onyxx needed a brand to represent the sleekness of their products and technology. They needed something simple, attractive, and worthy of country clubs, amateurs, and professionals alike.


Approach:

We approached the branding with the cleanest design choice you can make: black and white. This color scheme makes the product shine, and calls attention to the language and emotions of the brand. The web redesign updated the usability and accessibility so target customers could see all they needed to see and navigate to the goal of buying a product simply and quickly.

Client:

Onyxx

Engineering Roles:

Front-End

Backend

Custom Shopify

Creative Roles:

Logo Design

Branding

Apparel design

Product Design

UI/UX

Branding

Midwestern's designers built branding that brought these products up a notch.