Step
Thank You.
10-4 Good Buddy
We're looking forward to hittin' the open road with ya. We look forward to partnering with you and promise there'll be no backseat driving from our end.

Fanta

A bright and bubbly Snapchat campaign management system

Challenge:

We were tasked to build a platform and branded filters to create and track an epic Fanta Snapchat campaign manager software. We were to find the API integration potential with the social media platform, Snapchat, build multiple branded responsive filters, and allow Fanta to track engagement, inbound snaps, and a response platform.


Approach:

For the Snapchat filters and API integration we utilized python languages to seamlessly integrate in a way that fit with the image recognition features of Snap.

We then built a platform for their social stats and analytics from this campaign and to be used with future campaigns utilizing Snapchat. We utilized the brand style guide, in conjunction with internal needs to build a comprehensive place for their engagement to and from their campaign including stats on every single filter used.


Client:

Fanta

Embedded Creative:

Brand Implementation

UI/UX

App Design

Embedded Engineering:

React

NextJS

ReactJS

NodeJS

TypeScript

Nest

App Filters

Integrating branded filters was a snap for Midwestern.