How often do you find yourself cursing your software or begging it to do something it just doesn’t do? (If ever, we should talk.)

You may have the best pre-packaged software for your industry. You may have had someone build your software from the ground up. You may have even had a hand in designing your software. But you find you have to find workarounds and hacks to get it to actually work sometimes.

The number one reason software or websites aren’t successful is understanding who is using the system and how they use it.

One of the challenges with hiring a software development company or even taking on IT employees to create your software is that they aren’t really a part of your business. They see the end goal and work toward it using what they know and thinking how they think.

If they’re nice, they’ll provide training on how to use it. But there is so much more to accommodating the user than after-the-fact training and manipulation of the system.

Software is only as strong as it’s usefulness.

If your software doesn’t do what you need it to do, or if it’s difficult to use, it’s not the best software for your business.

When Midwestern Interactive builds your software, we look first at the user. Often we will sit down with individual employees and analyze what they do, how they do it, and talk to them about what they need.

We consider all the users individually. Because what one customer does may be very different from another.

The User Role isn’t an afterthought.

Putting User Roles first is the foundation upon which we build our framework. It’s our main consideration when we begin brainstorming, research, planning, and then building.

The quickest route from A to B is a straight line, but when you have multiple destinations in a process, it’s not that simple. How does the individual user’s brain work, what needs to be lumped together, what functions are most commonly used?

Every User Role Is Different

Compare, for instance, accountant and the human resources employees. Sometimes they need their software to perform similar functions. Sometimes they need to access the same information. Sometimes they even work together to meet common goals.

But for the most part, these two users will have very different needs. Navigation preferences. Mobile access. Security and confidentiality. Communication and project management. All these aspects affect the way we build software.

Why We Can Do This and Others Can’t...or Won’t

We know web and software development. We research software and its functionality. We keep up to date on changes in technology. But our understanding of development goes beyond that.

We can accommodate on the User Role, because we study the users, their habits and expectations, their needs and goals. Not everyone can see outside their own cubicle. And even fewer are willing to go beyond “good enough” to provide their customers with this standard of service.

But, of course, not Midwestern Interactive. We thoroughly investigate your project, and we don’t stop until it’s perfect. Even if that means providing maintenance services indefinitely.

So let’s get started on creating the best software for your needs...all your needs. Give us a call.

Share this post: